That means 2% of all the people who visit your

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Instead, you need to get more leads out of the marketing you’re already doing. And there are two ways to do that: Capitalize on the 98% of potential website leads you’re missing Expand your definition of a “lead” In this article, we explain how visitor identification software (like Leadfeeder) can help you do both of those things. Note: Need more leads to pass over to sales? Sign up for a free 14-day trial of Leadfeeder to get insight into the companies that visit your website—even if they never fill out a form.


Here’s a Secret: You’re Missing Out on Up to 98% of Potential Leads Most marketers and salespeople see leads come through the website as new email subscriptions, content downloads, contact or demo requests, a russian email address list nd other kinds of form fills. They know those leads are valuable—because they’ve expressed a clear interest in the brand, industry, or product. But the reality is, even the best converting B2B websites typically see only about 2% conversion.




That means 2% of all the people who visit your website will fill out a form or contact you in some way. If that 2% fills your sales team’s pipeline to the brim, great. how to get more leads diagram If it doesn’t, then it might be time to start uncovering the other 98% who expressed enough interest to visit your website but didn’t convert (yet). There are plenty of qualified leads in there that you may be missing out on.