l help you increase your conversion rate because you’ll figure out which referral channels work well and which don’t and on top of that you need to set realistic KPIs. Content is for educating france email database prospects, promoting your brand and helping existing users, so think twice before only measuring how many people signed up for a trial after landing on a particular blog post. 4.
C
oncentrate on high-quality traffic When building a lead generation website you should focus on traffic and conversion. Not all traffic is relevant so you should aim to drive traffic that is as relevant as possible and consider the possible benefits if your traffic doesn’t convert immediately. You should identify the most valuable traffic sources; the ones that bring the most qualified prospects to your site. For example, you can determine this by bounce rate or signup conversion rate.