Martech stack is the best solution to boost your buy phone number list marketing efforts, helping you plan and execute your activities smoothly. And adding marketing automation while building your marketing stack can bring more benefits.
But first, why do we need marketing automation software for business?
Some of the few challenges that companies face are attracting quality leads and retaining customers from the first interaction. And with a massive influx of leads, it is difficult to manually track who is interested in your business so that the sales team can easily convert them.
With effective marketing automation software, you can not only measure customer engagement with your business, but also optimize and automate various marketing workflows that help increase revenue. According to Forbes , 82% of marketers recognized a positive return on investment (ROI) from marketing automation and said it makes them more efficient.
Pretty impressive, right? Now you must be wondering what kind of actions you can perform with marketing automation software. You can
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In the points I mentioned above, content is one of the best tools that can solve your automation problem. With email marketing, you can provide informative, relevant and engaging content that will allow you to attract more customers without much effort, making room for inbound marketing.
You can also implement A/B testing for different clients, which will give you a broad idea of what type of content your clients like more. Thus, email marketing automation is a desirable solution to expand your customer base by sending mass emails to a wider audience.
You can use your content not only for email marketing but also to target multiple customer touchpoints such as web landing pages, emails, social media posts, etc., which helps in creating meaningful conversations on a personal level.
Please read our blog on Vtiger Email Sequences to help you automate your sales and marketing.
What is the role of CRM in marketing automation
Combining CRM and marketing automation is a great choice for a 360-degree view of your customer data. It allows you to deeply understand your customers, track engagement levels, close more deals, etc. It also minimizes sales and marketing silos by accessing customer data in a single platform. This reduces dependencies between teams, saves time, and increases productivity, which helps improve customer service.
How to Start Automating Marketing in CRM
If you have come this far in understanding marketing automation, now let’s start with how to implement it in your business using CRM. CRM helps you record detailed information about your customers. With a centralized data system, you can perform various marketing activities that help businesses generate more revenue. Let’s take a look at them below:
Find out your target audience from customer data. Try to understand where your customers saw your ads, how many times they visited your site, how many touchpoints your customers had with your business, etc.
Map out the customer journey from each touchpoint. You can use this to create relevant offers and deliver messages at the right time.
Create engaging content and deliver personalized messages when they are least expected. As mentioned above, you can use email as your primary means of communication. Using various email templates, you can create content and send it to a list of contacts who are potential buyers.
Add a sign up or subscribe button to all your results.
Monitor your campaigns constantly to keep track of your customers' actions. Keep an eye on new trends and adjust them according to customer needs.
So, if you think that marketing automation can take care of everything, you are absolutely wrong. Automating your activities does not mean that you can completely rely on it. There are some common mistakes that can occur when using marketing automation, such as:
Lack of clear vision.
Unable to sync with sales and marketing goals.
Inability to produce relevant content.
Failure to provide valuable feedback from generated reports.
As Stephen Hawking noted, “Nothing is perfect. Without imperfection, neither you nor I would exist.” Everything in the universe is imperfect, and so is modern technology. And your responsibility as an entrepreneur is to embrace both and use them carefully, without causing serious damage to the growth of your business.
Before you leave, be sure to check out Vtiger Marketing Automation Tools and consider integrating them into your marketing operations.