Consumer Data

Decreasing the file size of images will help a site load faster anywhere. There were two steps:

We shrunk images to the size that users were actually seeing. There’s no benefit to the user if an image is stored larger than the display size.

Then we compressed images to a smaller size, which means ...

Tmall’s Global Influencer Conference (天猫国际网紫大会) – Sum-up
“Embrace the Trillion Yuan Cross-border E-commerce Market”

Following the growth of mid and high-income households in China, the incremental purchase power has grown as well. China’s per capita GDP is close to 10,000 US dollars, and the ...

A number of the Western companies that we work with have significant website problems when we check their connectivity initially. We tackled this issue separately on our blog if you would like to read more on the topic (here, for example).

Structural SEO for Chinese websites
So, let’s say at this ...

Oh, and one more note: nothing I am about to share with you here is just theoretical. These are all tried-and-tested methods that are currently being implemented by myself and our team on-the-ground in China. I will also use some examples to guide you through the process.
Table of Contents
Create ...

If you fail the verification process three times due to providing incorrect/insufficient documents, you will need to pay the 300 CNY again.
The verification is renewed yearly, and the renewal process must be completed within 45 days before the verification’s expiration date (the system will notify ...

For them to share, the article needs to not only be good enough that they find it useful, but polished enough that it makes them look good.

While a sloppy grammar error or two might not stop a reader from reading, they might stop the reader from sharing.


Hopefully the content above helped you ...

Sina Weibo, commonly known just as Weibo, is often compared to Twitter. It did start out as a similar platform but has since grown into its own thing. Nowadays, it is often compared to a combination of Twitter and Facebook as it contains features of both platforms.

Interviewing people about their ...

Students will approach selection from a few main angles:

Which country?

Which program?

Which school?


Some use education agents, and some don’t. So our marketing needs to help them process the application on their own.

But, all the Chinese content we create for schools is also useful for agents ...

OK, the last one is a bit weak. But you get the point, right? There may be more to China than just the opportunity to increase global revenue. If your company doesn’t really understand why it’s entering China, it may lead to a lack of coordination or mistake #5 listed below.



5 – Not Having Your ...

Let’s imagine that you’re a big business.

You have hundreds or even thousands of people across a range of departments, and you do marketing in countries globally, so your website (and content) needs to consider all those different languages.

Now, how do you

create content across multiple ...