” China’s all-in-one super app WeChat launched in 2012. Developed by Tencent, it has grown into more than just a messaging platform. Today, WeChat is China’s largest and most widely used app, with over 1.3 billion active users. In terms of its Western counterparts, WeChat is basically a mix of Meta’s services (Facebook, Instagram, WhatsApp) plus email newsletters, brand websites, and PayPal. This video tour by Tait, founder of Nanjing Marketing Group, shows you what WeChat looks like in real life.
WeChat Key Features WeChat is much more than a social network, offering: Messenger Short videos Live streaming News feed Shopping WeChat Pay So, what do people use WeChat for the most? WeChat Key Features The areas iceland whatsapp resource where WeChat is most commonly used include: Personal accounts Public accounts Moments Mini Programs Next, let’s look at what types of brands can benefit from WeChat. Who Should (Not) Use WeChatFor the reasons stated above, WeChat is a must for all businesses, both Chinese and foreign.
Building a brand presence on this app is basically a must, as almost everyone in China is using it. This is also a logical potential downside: your business can easily get lost in the endless stream of information in the WeChat world. Brands really need to stand out, using content and positioning in a smart and effective way to reac