Consumer Data

This is a board game whose main theme is digital marketing, a specialty of Mauro Calza Pérez, entrepreneur and professor at ESIC Valencia, but it also teaches how to optimize ...

E-commerce is not his favourite subject. Of the four things he is most passionate about: digital marketing ...

JJ. I think the keys are the same, but perhaps what is different is the philosophy that many young companies have, compared to the more traditional ones. Like everything, it has its advantages and disadvantages: they are more flexible, capable of changing direction more quickly and adapting to the ...

Different students, teachers and partners of the school will present different technical, bureaucratic and marketing aspects related to their projects made in Alicante and their internationalization , such as munecasreborn.com (Onil), wildraincosmetics.com (Monforte del Cid), guitarrastriana.com ...

The quality of the potatoes sold is another key to Hijolusa's success. “Our potatoes are mainly of Spanish origin. Approximately 66% of the product we sell is of national origin. In 2022 we will have reached 70%. When there is no quality product in Spain, we import from other European countries ...

L'Oréal is looking to strengthen its marketing efforts by investing more in digital marketing , according to Lubomira Rochet , chief digital officer.

Rochet has reported that the company's investment in digital channels has so far accounted for 30% of the total budget spent in the first half of ...

Similarly, a study led by Manuel Varchetta, from the University of Rome La Sapienza, in addition to concluding a correlation between FOMO, online vulnerability and social media addiction, reveals that women have higher levels of social media addiction and need for support.

Despite this, brands ...

Furthermore, each medium is a world in itself and, although they belong to the same vertical, the topics of interest are not always the same. An agency invests time in developing different discourses adapted to the information needs of each medium, a task that translates into obtaining interviews or ...

France has promised to ban reduplication from November. Those who change the quantities will have to indicate this on the label. Will this pave the way for Spain or other countries?

French Prime Minister Élisabeth Borne announced last September that reduplication would be banned in France from ...

In addition, in recent decades, Barcelona has launched a huge and growing technology and startup scene . The city has become a hub for numerous technology parks (Parc Tecnològic del Vallès, , incubators, accelerators and companies, managing to position itself as the fifth European city and the ...

To avoid problems, it is advisable to check the loading speed, site errors, updates or resource usage.

However, the increase in purchases leads to traffic spikes, which means that our website or social network may crash due to server saturation.

In this way, Súmate emphasizes the importance of ...