General positioning for children's and adult clinics:
Posted: Sun Jan 19, 2025 4:12 am
The calculation showed that:
With an increase of CTR+10%, CR1 +10%, advertising costs will increase by 10%, revenue will increase by 21%, and profit by 51%, the cost of recording will decrease by 9%.
With a 20% increase in repeat purchases, revenue will increase by 20% and profit by 75% without increasing advertising costs, and the cost per record will decrease by 17%.
With a 10% increase in clicks and conversion to clicks, advertising costs will increase by 10%, revenue will increase by 21%, and profit by 21%, the cost of recording will decrease by 9%.
With a 20% increase in conversion to a post, nepal company email list advertising costs will not increase, revenue will increase by 20%, and profit by 75%, the cost of a post will decrease by 17%.
Ideal option: if you apply all hypotheses simultaneously, then with an increase in the advertising budget by 21%, revenue will increase by 92%, profit by 2.8 times, and the cost of recording will decrease by 37%.
Suggestions for overcoming weaknesses and threats:
Develop a strong USP
Develop and implement loyalty programs
Make the most of low-budget patient acquisition methods
Resume and regularly maintain social networks
Monitor competitors' actions and neutralize negativity
Train staff and provide interesting and comfortable working conditions
UPDATED POSITIONING
LT Clinic is an innovative dentistry for adults and teenagers, offering a comprehensive tooth-preserving approach to complete oral health for your full life.
We save children's and adults' teeth.
All service pages had the same picture, which did not reflect the essence of the services.
Photos have been replaced, USPs have been adjusted
The subsection "Implantation" was located in the section "Surgical treatment".
A new section "Implantation" has been created, including services for the queries "Turnkey Implantation" and "All-on-4 Implantation". Sections for other queries will be added in the future.
PROJECT DEVELOPMENT DYNAMICS
June
Cost per patient : RUB 4,022.
July
Post conversion - 43%
Cost of primary lead - 1448 rub.
Cost per patient - 4,491 RUB.
August
Post conversion - 46%
Cost of primary lead - 1,432 RUB.
Cost per patient : RUB 3,874.
With an increase of CTR+10%, CR1 +10%, advertising costs will increase by 10%, revenue will increase by 21%, and profit by 51%, the cost of recording will decrease by 9%.
With a 20% increase in repeat purchases, revenue will increase by 20% and profit by 75% without increasing advertising costs, and the cost per record will decrease by 17%.
With a 10% increase in clicks and conversion to clicks, advertising costs will increase by 10%, revenue will increase by 21%, and profit by 21%, the cost of recording will decrease by 9%.
With a 20% increase in conversion to a post, nepal company email list advertising costs will not increase, revenue will increase by 20%, and profit by 75%, the cost of a post will decrease by 17%.
Ideal option: if you apply all hypotheses simultaneously, then with an increase in the advertising budget by 21%, revenue will increase by 92%, profit by 2.8 times, and the cost of recording will decrease by 37%.
Suggestions for overcoming weaknesses and threats:
Develop a strong USP
Develop and implement loyalty programs
Make the most of low-budget patient acquisition methods
Resume and regularly maintain social networks
Monitor competitors' actions and neutralize negativity
Train staff and provide interesting and comfortable working conditions
UPDATED POSITIONING
LT Clinic is an innovative dentistry for adults and teenagers, offering a comprehensive tooth-preserving approach to complete oral health for your full life.
We save children's and adults' teeth.
All service pages had the same picture, which did not reflect the essence of the services.
Photos have been replaced, USPs have been adjusted
The subsection "Implantation" was located in the section "Surgical treatment".
A new section "Implantation" has been created, including services for the queries "Turnkey Implantation" and "All-on-4 Implantation". Sections for other queries will be added in the future.
PROJECT DEVELOPMENT DYNAMICS
June
Cost per patient : RUB 4,022.
July
Post conversion - 43%
Cost of primary lead - 1448 rub.
Cost per patient - 4,491 RUB.
August
Post conversion - 46%
Cost of primary lead - 1,432 RUB.
Cost per patient : RUB 3,874.