Video in performance campaigns

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Videos can also be used in campaigns aimed at increasing sales or other measurable results (for example, an application to view an apartment or install an application). Video ads will be shown to users with a formed demand for the product on Yandex Advertising Network sites (OutStream and InStream types are used). Payment is debited for clicks.
Video can be added to text and image ads:
Video formats in contextual and targeted advertising
You can create a separate video campaign to have more flexibility in managing its settings, or you can add a group of video ads to an existing campaign.
Features of the format
video length - from 5 to 60 seconds;
you can add a title, text and CTA button;
the impression, as in media campaigns, is counted from the second second, provided that the player is 50% visible; text and graphic ads with video extensions and video ads do not compete in the belgium phone number material auction; you can choose one or use both formats at the same time; When a video ad is shown on YAN sites in the InPage block, the sound will turn on after hovering the mouse over the ad.
To create an ad, use the Direct creative designer. You need to upload a video (your own, a ready-made one from the library, or one created in the video designer), write the title, ad text, and buttons, and select the colors of the captions.
Show conditions
You can set up the following conditions for displaying video ads:
key phrases that define the theme of the sites;
selected user segments (e.g. those who did not complete their order);