Fergus Gloster , managing director at Marketo, made an important statement during his presentation
Posted: Sun Jan 19, 2025 4:07 am
Buyer Personas & Marketing Mary
For example, HubSpot has divided all its departments based on so-called 'buyer personas', fictional profiles that represent a number of types of potential customers. The idea behind this is that if you know exactly who is about to become a customer, you know exactly how to approach that person. 'Marketing Mary' at Hubspot is a fictional woman at a medium-sized organization that has difficulty attracting new customers. Her profile is filled in as completely as possible, so that she can be approached in the most targeted way possible.
Marketo starts dividing the crowd the moment a visitor enters the website. Marketo's tec russia mobile phone number list hnology makes it possible to map the exact behavior of each visitor by using the IP address. This way, data in a contact form can be linked to behavior on the website. This way, you already know what your potential customer finds interesting, even before you have spoken to him.
3. 'Nurture' your leads!
For example, HubSpot has divided all its departments based on so-called 'buyer personas', fictional profiles that represent a number of types of potential customers. The idea behind this is that if you know exactly who is about to become a customer, you know exactly how to approach that person. 'Marketing Mary' at Hubspot is a fictional woman at a medium-sized organization that has difficulty attracting new customers. Her profile is filled in as completely as possible, so that she can be approached in the most targeted way possible.
Marketo starts dividing the crowd the moment a visitor enters the website. Marketo's tec russia mobile phone number list hnology makes it possible to map the exact behavior of each visitor by using the IP address. This way, data in a contact form can be linked to behavior on the website. This way, you already know what your potential customer finds interesting, even before you have spoken to him.
3. 'Nurture' your leads!