Here are the top reasons why writing a press release is important for a product launch.

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Attract media interest . Journalists and bloggers receive hundreds of press releases every day, but a well-written, compelling press release can stand out and be picked up by industry portals, niche blogs, or online magazines; this sounding board generates attention for your company and can help you reach new audiences.
Increase visibility . An effective press release amplifies the visibility of your brand and increases the awareness that the public has of your brand.
Tell a story . A press release is a storytelling tool: every company has a story algeria consumer email list to tell and a good press release is the right way to do it by creating engagement.
Create a ripple effect . The more media outlets cover the story, the more likely it is that the public will talk about your product.
Improve SEO . A well-written press release, with relevant keywords and shared by other websites,will optimize your presence on search engines.
E-commerce Launch Campaign: The Benefits of PR
Public Relations (PR) activities such as sending press releases or involving influencers or bloggers in the sector are an essential tool for the launch and success of a new e-commerce product . A well-structured PR campaign can bring enormous advantages in terms of visibility, credibility and, above all, costs. Here are the main benefits deriving from an effective PR campaign in a launch campaign.