EMP. Is it different in a younger company?
Posted: Wed Jan 08, 2025 4:23 am
JJ. I think the keys are the same, but perhaps what is different is the philosophy that many young companies have, compared to the more traditional ones. Like everything, it has its advantages and disadvantages: they are more flexible, capable of changing direction more quickly and adapting to the ever-changing environment in which we live, among other advantages. The disadvantages may have more to do with “the desire to grow quickly and at any price”, “being the next unicorn”, and that involves making decisions that in the long term can be harmful, such as prioritizing the massive acquisition of clients, compared to taking good care of a smaller but more loyal and brand-related base.
As I said before, the key is people and that is sri lanka phone data common to all businesses. However, it is not enough to have the best team if the philosophy and vision of the company are not adequate. There must be a balance between the two, otherwise the combination does not work.
EMP. For years, brands have segmented their customers by age, sex, income… According to their technique, The NORISO cube, the key variable is personality. To understand it in a practical way, what are the variables at BigCrafters?
JJ. In the case of BigCrafters.com, we find a great diversity of customer profiles, for example those who are very foodie and who value artisanal products, the authenticity of the processes, the uniqueness of their flavors and who are willing to put the experience before the economic aspect. There are also more initiatory profiles and what they are looking for is precisely to learn, try and discover their own tastes. In that sense, BigCrafters.com is designed so that both profiles can enjoy a unique experience associated with the discovery of a great variety of artisanal products.
As I said before, the key is people and that is sri lanka phone data common to all businesses. However, it is not enough to have the best team if the philosophy and vision of the company are not adequate. There must be a balance between the two, otherwise the combination does not work.
EMP. For years, brands have segmented their customers by age, sex, income… According to their technique, The NORISO cube, the key variable is personality. To understand it in a practical way, what are the variables at BigCrafters?
JJ. In the case of BigCrafters.com, we find a great diversity of customer profiles, for example those who are very foodie and who value artisanal products, the authenticity of the processes, the uniqueness of their flavors and who are willing to put the experience before the economic aspect. There are also more initiatory profiles and what they are looking for is precisely to learn, try and discover their own tastes. In that sense, BigCrafters.com is designed so that both profiles can enjoy a unique experience associated with the discovery of a great variety of artisanal products.