Google moves toward more personalized search with new follow button, insights filter, and notes
Posted: Tue Jan 07, 2025 8:28 am
By Maria Bastero
Content Manager at Marketing4eCommerce
Google has launched a new update to its search engine called “ search november 2023 update ” , which introduces a series of improvements under the premise of “ helping you find the information that is most useful to you, no matter how unique or individual your question is ”.
Google's new features will allow users to enjoy a more personalized search experience and access content of interest in a priority manner.
Moving towards a more personalized and enriched search
Follow button
Google wants to make it easier and more convenient for users to stay on top of their interests, so it’s rolling out a button that lets you follow specific search topics . For example, imagine you’re training for a colombia number data half marathon and you Google “running fitness tips.” A “follow” button will appear on the search results page, allowing you to “ automatically see articles and videos about marathon training on Discover , the Google app’s home page .”
Screenshots showing how the new "follow" button works on Google
You can also enable notifications so that Google will notify you if it finds any relevant news, articles or content related to that topic. It is important to note that this feature cannot be activated in relation to "sensitive" topics.
This new button will be launched soon in the US, with plans to continue expanding it to other countries later.
Content Manager at Marketing4eCommerce
Google has launched a new update to its search engine called “ search november 2023 update ” , which introduces a series of improvements under the premise of “ helping you find the information that is most useful to you, no matter how unique or individual your question is ”.
Google's new features will allow users to enjoy a more personalized search experience and access content of interest in a priority manner.
Moving towards a more personalized and enriched search
Follow button
Google wants to make it easier and more convenient for users to stay on top of their interests, so it’s rolling out a button that lets you follow specific search topics . For example, imagine you’re training for a colombia number data half marathon and you Google “running fitness tips.” A “follow” button will appear on the search results page, allowing you to “ automatically see articles and videos about marathon training on Discover , the Google app’s home page .”
Screenshots showing how the new "follow" button works on Google
You can also enable notifications so that Google will notify you if it finds any relevant news, articles or content related to that topic. It is important to note that this feature cannot be activated in relation to "sensitive" topics.
This new button will be launched soon in the US, with plans to continue expanding it to other countries later.