By Alberto Gonzalez
Marketing4eCommerce Editor
?What does the consumer want from their relationship with their favourite brands? Proximity! This is where local marketing comes into its own. Mass marketing will no longer be popular in 2024. Communications are becoming more personalised and focused on customer needs. However, these vary greatly depending on the location.
Brand competition, local events, cultures… There are many criteria that a brand’s communication must take into account if it wants to establish itself locally. But then, how can an effective local marketing strategy be implemented?
Successful implementation often requires redefining cayman islands number data
priorities, methods and tools . Find out in this article how leading brands from various sectors have achieved this.
What is a local brand?
A local brand is associated with a specific geographical area either because it reports on its manufacturing workshops present in this region, for example, or because it has (often unique) points of sale located in this location.
Its identity is primarily regional, but it can certainly shine nationally or even internationally because of it. But beware: local brands are not the only ones that can do local marketing! Quite the contrary!