New retail concept two: direct contact with consumers ( DTC/D2C )

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DTC (Direct to Customer) means that retail brands do not sell through traditional mid-market, retail channels, etc., but sell through direct contact with individual consumers. For example, a brand sells products directly to consumers through its own e-commerce official website, LINE OA or physical stores, which is D2C.

The benefit of DTC is that brands can ensure consumers have a better experience and can directly collect consumer information and preferences to build brand data assets and achieve a more accurate understanding of consumers. The process of retail brand transformation to DTC requires many new technologies and data integration , which is also an indispensable part of new retail. It is recommended to click on the following extended reading to have a deeper understanding of DTC business new zealand whatsapp phone number methods. (Extended reading: Analysis of D2C/DTC business model challenges and cases! 4 key points and tools that brands should master )


2022 Marketing Growth Hacker Annual Conference DTC Trend Sharing Highlights
New retail concept three: online and offline integration ( OMO )
When Jack Ma proposed the concept of new retail, the full version of his original words also mentioned the key roles played by O2O (online to offline) and OMO (online merge offline) in new retail: "The era of pure e-commerce will soon end, and the era of pure e-commerce will soon end. In 2000 and 20 years, there was no such thing as e-commerce, only new retail. That is to say, online and offline and logistics must be combined to create real new retail. Offline enterprises must go online. Online companies must go offline , and only by combining online and offline with modern logistics can we truly create new retail.”

Whether it is online e-commerce that lacks offline stores, or traditional retail brands that lack online communication, they are not the most favored by consumers and will therefore be eliminated by the new retail model. Some more brands have both online and offline sales channels, but lack good integration. As a result, the online and offline customer consumption experiences and collected customer data are still fragmented. If brands want to create new customer-centric retail, OMO will be a must-do.