Google Business Profile, the key point of the strategy
Posted: Tue Jan 07, 2025 7:14 am
To appear in the top positions of the Local Pack that search engines show to users, it is essential to give the audience the information they need . That is why Google Business Profile represents the priority of local SEO.
Thanks to this tool, algorithms analyse the data on our website and determine its level of relevance in different searches. Keeping it updated down to the last detail increases the chances of taking the top spots in the rankings.
Like many other professionals, Daniel Frailes emphasizes that it is not enough to enter basic data , such as name, address, telephone number, category and work schedule.
It is necessary to include options that allow interaction with the brand , for example, a question and answer section. It is also worth taking advantage of the benefits offered by Google posts and publishing interesting articles and news, as well as creating events and launching special offers.
Customers have the last word
Another tool that helps with local SEO is Marketing cameroon number data Kit, this service from the almighty internet, encourages one of the most important actions for search engines: user opinions.
Positive reviews are rewarded with better rankings . The quality of the comments left by visitors and/or buyers influences the ranking.
In this sense, we must work on the user experience . Taking care of the responsiveness of the website is the first step. Nowadays, most queries are made using mobile devices, especially when looking for addresses and phone numbers.
3. Take care of authority
It's no secret that search engines value authority. Particularly when it comes to local SEO, pages with backlinks from other companies or businesses located in the same area or, failing that, in the same sector, always rank better.
Likewise, it is effective to create link chains to local notification pages , suppliers and sites of interest.
Thanks to this tool, algorithms analyse the data on our website and determine its level of relevance in different searches. Keeping it updated down to the last detail increases the chances of taking the top spots in the rankings.
Like many other professionals, Daniel Frailes emphasizes that it is not enough to enter basic data , such as name, address, telephone number, category and work schedule.
It is necessary to include options that allow interaction with the brand , for example, a question and answer section. It is also worth taking advantage of the benefits offered by Google posts and publishing interesting articles and news, as well as creating events and launching special offers.
Customers have the last word
Another tool that helps with local SEO is Marketing cameroon number data Kit, this service from the almighty internet, encourages one of the most important actions for search engines: user opinions.
Positive reviews are rewarded with better rankings . The quality of the comments left by visitors and/or buyers influences the ranking.
In this sense, we must work on the user experience . Taking care of the responsiveness of the website is the first step. Nowadays, most queries are made using mobile devices, especially when looking for addresses and phone numbers.
3. Take care of authority
It's no secret that search engines value authority. Particularly when it comes to local SEO, pages with backlinks from other companies or businesses located in the same area or, failing that, in the same sector, always rank better.
Likewise, it is effective to create link chains to local notification pages , suppliers and sites of interest.