They are between 38 and 50 years old approximately. They are likely to be employed and 2/3 are married with minor children.
They are the precursors of the Digital Age. They often use social media to be part of a community and share fun content.
The social network they use the most is Facebook. They use the Internet in general to make purchases or search for information.
Generation Y (1981-2000): Millennials
They are between 18 and 36 years old and have great academic aspirations. They adapt to changes and like to travel. They cannot imagine their world without technology. They are called Millennials because they are the generation that came with the turn of the millennium.
Their behavior on social networks is marked by jamaica phone data the visual and they prioritize those that use the image as a priority channel to transmit, such as Instagram or Snapchat.
They prefer brands that are active on social networks and use them to make a decision in a purchasing process and for the purchase itself. A mobile phone with an Internet connection is a priority for them.
And since I started talking about them and their importance as consumers for companies at the beginning of the article, what are the work priorities of millennials ? In the workplace, they are a generation with university degrees, although with temporary or internship contracts. They are not afraid to change jobs and become part of the hierarchy in decision-making.
There are 3 factors that prevail when choosing where and how to work:
Money : They want to be fairly rewarded for their efforts. 53% of millennials would consider leaving their current job due to a lack of financial or personal recognition.
Job stability : they seek the security of a full-time job that guarantees they can maintain their lifestyle. Young people see jobs related to their studies as a springboard for personal growth, rather than a job for life.
Free time : flexibility to take breaks to recharge their batteries from time to time and to further their training. Millennials are willing to spend their time and money on acquiring new skills.