Advantages of country-specific domain endings:
Posted: Tue Jan 07, 2025 6:51 am
Illustration - Domain endings: limitless possibilities - Domain Report
Generic or country-specific: What is the difference between domain endings?
What are the advantages of the different endings? Here is an overview :
The website can malta phone data be targeted at a specific country.
Greater trust of website visitors towards the provider.
Advantages in the area of Search Engine Optimization (SEO).
However, there are also disadvantages. For providers who want to appeal to an international audience, a country-specific domain extension is not recommended.
Advantages of generic domain endings:
Due to the large number of endings from the pool of generic top-level domains (gTLDs) or new top-level domains (new gTLDs), there are significantly more possible domain names available than with country-specific domain endings.
Less strict procurement guidelines.
Easier opportunities for internationalization through country-independent domain endings. However, there are also disadvantages. For providers who want to address an international audience, a country-specific domain ending is not recommended.
Expert tip from DomainFactory:
"The decision for a country-specific or generic domain extension must always be considered individually. The target group, the business concept and availability play a central role."
THE TLD trend: Which domain endings are on the rise?
The study also takes a look into the future. According to the respondents, the importance of the European ending .eu will increase: around one in five of them believe that this ending will become increasingly relevant (19 percent). This TLD is currently used for around 3.7 million websites.
The selection of generic TLDs has increased significantly in recent years. Since 2013, over 1,200 new domain endings have been added to the original 20 or so gTLDs for websites.
Here are the biggest advantages of the new gTLDs at a glance:
Local reference possible through domain endings such as .berlin.
Call-to-action approach or clear communication of the website's intent (e.g. .shop).
High recognition value through individual design.
One of the most popular new generic top-level domains (gTLD) is the .info ending (65 percent), which is particularly popular among executives. This is followed by .shop (41 percent), .group (32 percent), .gmbh (31 percent), .business (29 percent), .company (28 percent) and .international (25 percent).
Expert tip from DomainFactory:
"Thanks to the new domain endings, much shorter Internet addresses are now possible again. They cover different topics and sectors, including trade and finance, food and drink, travel, education, lifestyle and technology. The advantage: shorter URLs are easier to remember and type."
Generic or country-specific: What is the difference between domain endings?
What are the advantages of the different endings? Here is an overview :
The website can malta phone data be targeted at a specific country.
Greater trust of website visitors towards the provider.
Advantages in the area of Search Engine Optimization (SEO).
However, there are also disadvantages. For providers who want to appeal to an international audience, a country-specific domain extension is not recommended.
Advantages of generic domain endings:
Due to the large number of endings from the pool of generic top-level domains (gTLDs) or new top-level domains (new gTLDs), there are significantly more possible domain names available than with country-specific domain endings.
Less strict procurement guidelines.
Easier opportunities for internationalization through country-independent domain endings. However, there are also disadvantages. For providers who want to address an international audience, a country-specific domain ending is not recommended.
Expert tip from DomainFactory:
"The decision for a country-specific or generic domain extension must always be considered individually. The target group, the business concept and availability play a central role."
THE TLD trend: Which domain endings are on the rise?
The study also takes a look into the future. According to the respondents, the importance of the European ending .eu will increase: around one in five of them believe that this ending will become increasingly relevant (19 percent). This TLD is currently used for around 3.7 million websites.
The selection of generic TLDs has increased significantly in recent years. Since 2013, over 1,200 new domain endings have been added to the original 20 or so gTLDs for websites.
Here are the biggest advantages of the new gTLDs at a glance:
Local reference possible through domain endings such as .berlin.
Call-to-action approach or clear communication of the website's intent (e.g. .shop).
High recognition value through individual design.
One of the most popular new generic top-level domains (gTLD) is the .info ending (65 percent), which is particularly popular among executives. This is followed by .shop (41 percent), .group (32 percent), .gmbh (31 percent), .business (29 percent), .company (28 percent) and .international (25 percent).
Expert tip from DomainFactory:
"Thanks to the new domain endings, much shorter Internet addresses are now possible again. They cover different topics and sectors, including trade and finance, food and drink, travel, education, lifestyle and technology. The advantage: shorter URLs are easier to remember and type."