Consumer Data

Let’s say a direct competitor of our sneaker brand launches a cool new marketing campaign on three social media platforms. You notice that the posts get a lot of likes and shares, but very few comments. More importantly, the brand’s follower count barely grew during the campaign. Clearly, the campaign was successful in capturing audience attention and generating likes or shares, but this didn’t translate into wider success.



Stagnation in growth is an issue they need to address, but it’s one turkey whatsapp you now know about and can plan to avoid. In fact, growth is often considered a sign of a successful social media presence. But if you want to dig deeper into data like website clicks and ROI figures, you’ll need a more powerful tool.



Step 3: Apply insights to your social strategy So, you’ve analyzed your competitors’ social media performance and have data on their most and least successful posts. You know what constitutes the best performing content and how much audience engagement your competitors are getting. Now it’s time to use this data to develop your own content strategy. Boost your content and engagement Start by reviewing your existing content and planned social posts.