LINE progressive messaging advanced version

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MAAC automated customer journey
For brands with more advanced needs, it is recommended to use the MAAC automated customer journey tool with focus tags. The customer journey refers to the many stages and touch points consumers will go through in the process from contacting a brand to actual consumption. Brands should make good use of these touch points to conduct precise communication based on the target audience, and the tool that automatically schedules the messages to be conveyed and the activities triggered by these touch points is the automated customer journey.

Large brands recommend using marketing cloud tools such as Salesforce Marketing Cloud , which can set up automatic journeys across channels.
Medium and large brands are recommended to use MAAC's italy whatsapp phone number automated customer journey function designed for LINE official accounts . If you are already using Salesforce Marketing Cloud, you can connect the two.

29. LINE remarketing strategies and functions
As can be seen from the above figure, the customer journey setting of the MAAC platform can also include the shopping cart remarketing function. The shopping cart reminder function in the picture is designed for the "shopping cart open" situation that e-commerce brands often encounter. When a consumer adds a product to the shopping cart on the website, it means that the customer is interested in the product but is in the "consideration and hesitation" stage of the customer journey. Brands can target these hesitant customers by sending coupons at the appropriate time to increase consumption incentives and achieve the most effective remarketing.