Establish Your Brand Voice Your brand style is

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Establish Your Brand Voice
Your brand style is not just limited to your visual identity but also to your brand voice.

If you are unfamiliar with brand voice, it’s the persona you use in cayman islands telegram your written communications. It comprises your tone, grammar, word usage, and writing style.

Like how you have a distinct speaking voice and personality, brands have distinct brand voices, too. Ever notice how some come across as more Gen-Z and relatable than others? While some brands sound more corporate and straight-laced? That’s their brand voice in play.

Let’s take a look at Wendy’s. Their Twitter account is viral due to their witty and sarcastic posts. They don’t shy away from making playful banter with their followers and roasting their competitors. They also frequently use memes or pop culture references. This brand voice plays well with their younger and fun-loving target audience.

On the other hand, Apple uses a confident and direct brand voice. If you look at their website or product pages, they tend to use short but bold statements. This is why they sound assured, ambitious, and charismatic. It’s a perfect fit for the world’s most valuable brand in 2023.

Establishing a brand voice is crucial to build your brand identity. After all, your brand voice reflects who you are. Having a set brand voice makes you more recognizable and distinctive.