Examples of brands that use the golden ratio
Posted: Tue Jan 07, 2025 5:34 am
The golden ratio is also linked to visual psychology , as shapes and structures based on this proportion are believed to be perceived as more balanced and pleasing by the audience. In contemporary graphic design, conscious consideration of the golden ratio has become a valuable strategy to capture the viewer's attention and convey a sense of harmony and careful aesthetics , linking these attributes to visual identity .
1. Apple
In the Apple logo, the golden ratio can be seen in the relationship between the length and width of the bitten apple. The shape of the apple is designed so that the relationship between the length and width approximates the golden ratio. This creates a sense of balance and harmony in the design.
Image showing the use of the golden ratio to design the Apple logo
2. Twitter
The old Twitter logo (now X) also followed the golden bahamas number data ratio in its design. The shape and position of the bird have been adjusted to comply with this proportion. The tail, wings, and body of the bird are arranged in such a way that the relationship between its parts follows the golden ratio, thus providing a visually pleasing aesthetic.
Image showing the use of the golden ratio to design the Twitter logo
3. National Geographic
In the layout of pages and the arrangement of images in National Geographic magazine, the application of the golden ratio can be observed. For example, key images or important visual elements within a design are placed according to this ratio to achieve a more balanced and aesthetically pleasing composition. This can be especially evident in the magazine's covers and photo slideshows.
1. Apple
In the Apple logo, the golden ratio can be seen in the relationship between the length and width of the bitten apple. The shape of the apple is designed so that the relationship between the length and width approximates the golden ratio. This creates a sense of balance and harmony in the design.
Image showing the use of the golden ratio to design the Apple logo
2. Twitter
The old Twitter logo (now X) also followed the golden bahamas number data ratio in its design. The shape and position of the bird have been adjusted to comply with this proportion. The tail, wings, and body of the bird are arranged in such a way that the relationship between its parts follows the golden ratio, thus providing a visually pleasing aesthetic.
Image showing the use of the golden ratio to design the Twitter logo
3. National Geographic
In the layout of pages and the arrangement of images in National Geographic magazine, the application of the golden ratio can be observed. For example, key images or important visual elements within a design are placed according to this ratio to achieve a more balanced and aesthetically pleasing composition. This can be especially evident in the magazine's covers and photo slideshows.