And that's another essential part of social media for entrepreneurs:
Posted: Tue Jan 07, 2025 5:33 am
influencer taking a selfie for her social media
Angela replies that she is not a good actress and that producing videos takes up a lot of the time she needs to make her products. To which Erica replies that she should not worry. Since the videos are live, the public does not expect a high production value.
In addition, on these platforms, naturalness is more likely to be responded to than overly prepared scripts. It is advisable to have a couple of notes on what you want to say in the video before you start so as not to get lost in the hills of Úbeda. But it is not necessary to memorize a script.
As for wasting time that could be spent making products, Erica says the solution is very simple. Use live videos to show the artisanal process with which the products are created. Angela thinks that would be unfeasible because it takes several days to finish some of her products. To which Erica responds that it is even better, she can dedicate a czech republic phone data series of live videos, each one showing a step of the process, and thus create anticipation in the audience so that they come back for more. She should end the live videos with calls to action such as: “Don’t miss the next chapter next week” or “You can see the finished article in the shop section of my Facebook page.”
Have a company page where direct purchases are allowed.
Erica explains that the three most important social networks in the craft sector are Facebook, Instagram and Pinterest. Twitter can be used as a complementary communication tool, but it is best to focus on the three above. All of them are ideal for integrating the store's catalogues and promoting all of its products.
Erica goes on to explain that, in the case of Facebook, linking the company's Facebook account to the online store has an additional advantage: the Facebook pixel , a piece of code that is included in the online store's code so that Facebook can learn about the behavior of customers within the store.
Angela replies that she is not a good actress and that producing videos takes up a lot of the time she needs to make her products. To which Erica replies that she should not worry. Since the videos are live, the public does not expect a high production value.
In addition, on these platforms, naturalness is more likely to be responded to than overly prepared scripts. It is advisable to have a couple of notes on what you want to say in the video before you start so as not to get lost in the hills of Úbeda. But it is not necessary to memorize a script.
As for wasting time that could be spent making products, Erica says the solution is very simple. Use live videos to show the artisanal process with which the products are created. Angela thinks that would be unfeasible because it takes several days to finish some of her products. To which Erica responds that it is even better, she can dedicate a czech republic phone data series of live videos, each one showing a step of the process, and thus create anticipation in the audience so that they come back for more. She should end the live videos with calls to action such as: “Don’t miss the next chapter next week” or “You can see the finished article in the shop section of my Facebook page.”
Have a company page where direct purchases are allowed.
Erica explains that the three most important social networks in the craft sector are Facebook, Instagram and Pinterest. Twitter can be used as a complementary communication tool, but it is best to focus on the three above. All of them are ideal for integrating the store's catalogues and promoting all of its products.
Erica goes on to explain that, in the case of Facebook, linking the company's Facebook account to the online store has an additional advantage: the Facebook pixel , a piece of code that is included in the online store's code so that Facebook can learn about the behavior of customers within the store.