How Google's algorithm changes impact: analysis by sector
Posted: Tue Jan 07, 2025 4:41 am
By MJ Cachón
GGoogle receives 40,000 searches every second worldwide. Appearing in search results remains a great gateway to attract traffic with the potential to become a client for any web project with an Internet presence.
This makes the organic traffic channel (or better known as SEO ) still a more or less profitable investment for any digital marketing team in 2024.
Despite this, the proliferation of SEO in the last decade has led to markets with greater or lesser saturation , which translates into increased competition and, ultimately, the need for decision-makers to think carefully about what efforts to make and focus on what.
And, as an added challenge for the channel, Google has also afghanistan number data wanted to make its mark on the game board . The company has been integrating AI systems for years to manage different processes in the search engine , not only in the way its crawlers go through the content of the websites, but also in the aspects related to optimizing “its library” of content (which is the real and direct source that feeds the search results) and in the selection of websites that finally appear in the results shown for each search.
If you're not in their library, you'll never get traffic to your website. So over the years, it's just as important to have great content as it is to have a website that's technically healthy and able to be added to Google's library (aka "index").
So, after several decades in which there were no problems in being in the index and being able to obtain traffic with relative ease, we find ourselves in 2024 talking about the fact that Google is not going to include any website in its index .
GGoogle receives 40,000 searches every second worldwide. Appearing in search results remains a great gateway to attract traffic with the potential to become a client for any web project with an Internet presence.
This makes the organic traffic channel (or better known as SEO ) still a more or less profitable investment for any digital marketing team in 2024.
Despite this, the proliferation of SEO in the last decade has led to markets with greater or lesser saturation , which translates into increased competition and, ultimately, the need for decision-makers to think carefully about what efforts to make and focus on what.
And, as an added challenge for the channel, Google has also afghanistan number data wanted to make its mark on the game board . The company has been integrating AI systems for years to manage different processes in the search engine , not only in the way its crawlers go through the content of the websites, but also in the aspects related to optimizing “its library” of content (which is the real and direct source that feeds the search results) and in the selection of websites that finally appear in the results shown for each search.
If you're not in their library, you'll never get traffic to your website. So over the years, it's just as important to have great content as it is to have a website that's technically healthy and able to be added to Google's library (aka "index").
So, after several decades in which there were no problems in being in the index and being able to obtain traffic with relative ease, we find ourselves in 2024 talking about the fact that Google is not going to include any website in its index .