By Carolina Muñiz
Content Creator at Marketing4eCommerce
ANDThe report on the Ibex 35 , prepared by Epsilon Technologies, through its Icarus Analytics tool, reveals a panorama where Iberdrola and Acciona are at the top of interactions on social networks, with shares of 34.92% and 28.48%, respectively. These companies, together with Naturgy , form the trio of energy companies that lead the digital dialogue in the IBEX35.
On the other hand, the financial sector is not far behind, with afghanistan number data BBVA and CaixaBank climbing positions to make it into the Top 10 of this ranking.
These have been the results
The Ibex 35 Epsilon Icarus Analytics Panel conducts an in-depth study of the social media accounts of the 35 Ibex 35 companies that have official profiles. The data analysed was obtained from 151 corporate profiles on Facebook, Twitter, Instagram, YouTube, Linkedin and Tik Tok.
Despite a reduction in the frequency of publications (-23.4%), companies have achieved a 19.4% increase in interactions compared to the previous year. This success is attributed to a strategy focused on quality content, supported by Paid Media and influencer marketing , which has resulted in 50 % more efficiency in their communications on social networks.