How the Product Filter and Product Site Filter Work
Posted: Mon Jan 06, 2025 9:11 am
From now on, when we perform a search with the intention of purchasing, we will no longer see the “Shopping” section in the query shortcut bar located under the search engine , as it will be replaced by two new filters or tabs: the Product Filter and the Product Sites Filter .
Screenshot showing Google's new product and product site filters
The Product Filter presents modules or lists of products. Clicking on one of these products will open a new view that links both the merchant's product page and the CSS or price comparison service where you can see other merchants' offers for that same product . This is a "sub-serp" (Search Entity Viewer).
Product filter view when clicking on a product in the list, which shows a price comparison with other merchants
The Product Site Filter will return results from websites that bulgaria number data sell the product you searched for, while also offering a price comparison service between items from the same merchant that match your search. Carousels of up to 12 products can be displayed in a merchant's results on Product Sites. In this way, Google hopes to provide greater visibility and improve the comparison experience for each business.
Likewise, in the main search tab ("All"), product listing modules or product sites may also appear and the option to click on them to redirect to these pages or filters. On the other hand, product site modules may be displayed whose results have been extracted from online sellers or comparison sites.
What are Google CSS?
Google CSS are comparison shopping services that can either manage product data and campaigns on behalf of merchants or provide merchants with tools to manage them themselves.
Until now, merchants could serve Shopping ads via one or more CSS. But with these new features, and in order to comply with the DMA, they will also be able to access free product listings and SERP filters .
It is also worth noting that merchants can also organically enter the rankings with their products if they meet certain requirements: having product pages and being a comparator in the case of the comparator sites filter.
Screenshot showing Google's new product and product site filters
The Product Filter presents modules or lists of products. Clicking on one of these products will open a new view that links both the merchant's product page and the CSS or price comparison service where you can see other merchants' offers for that same product . This is a "sub-serp" (Search Entity Viewer).
Product filter view when clicking on a product in the list, which shows a price comparison with other merchants
The Product Site Filter will return results from websites that bulgaria number data sell the product you searched for, while also offering a price comparison service between items from the same merchant that match your search. Carousels of up to 12 products can be displayed in a merchant's results on Product Sites. In this way, Google hopes to provide greater visibility and improve the comparison experience for each business.
Likewise, in the main search tab ("All"), product listing modules or product sites may also appear and the option to click on them to redirect to these pages or filters. On the other hand, product site modules may be displayed whose results have been extracted from online sellers or comparison sites.
What are Google CSS?
Google CSS are comparison shopping services that can either manage product data and campaigns on behalf of merchants or provide merchants with tools to manage them themselves.
Until now, merchants could serve Shopping ads via one or more CSS. But with these new features, and in order to comply with the DMA, they will also be able to access free product listings and SERP filters .
It is also worth noting that merchants can also organically enter the rankings with their products if they meet certain requirements: having product pages and being a comparator in the case of the comparator sites filter.