You have to live with this name and therefore you should not rush into this choice. This company name makes you known on the market and is usually the first impression you make on potential customers. In addition, the company name appears on all business documents. The greatest care is therefore required here. What legal restrictions are there? Before I get to the creative part, here are a few legal frameworks regarding naming. The options for naming your own company depend primarily on the legal form.
For sole proprietorships and GbRs, there is actually no real company name, but rather switzerland whatsapp a company designation. sole proprietor This also includes self-employed persons, freelancers and small business owners who are not registered in the commercial register. Basically, you have to give your proper name, i.e. first and last name. However, you can then add a title, industry name or a fictitious name. While the last name is sufficient for freelancers, the first and last name must also be given for small business owners.
Examples: “Feinkost Beate Müller” (small business) “Grafikdesign Schmidt” (freelancer) “Kladaradatsch Markus Schmidt” (with fictitious name) partnerships For partnerships, such as GbR or OHG, basically the same rules apply regarding naming, fictitious names, etc. For a GbR, at least the names of two partners must be listed (if there are more, then also “and co.”). For an OHG, the last name of one partner is sufficient, or you can use a completely fictitious name. Examples: “Sanitary service Markus Schmidt, Ulf Umhold and Co.