The results of the department are not only related to sales leads
Posted: Mon Jan 06, 2025 8:56 am
But also to the final orders. The marketing department acquires new customers through ABM . As content marketing matures, the marketing department has a higher status in the company and plays the role of acquiring customers and incubating business opportunities. Of course, there are also stage 6 and stage 7... With the vigorous development of AI , data cleaning, organization, analysis and content customization will be more efficient in the future, and the channels of reach will become more diversified. At present, many B2B companies are still in the 1-3 stage .
They need to quickly improve their digital awareness and capabilities, first move to the 4th stage , and then continue to optimize and improve. 03 Digital customer acquisition + customer activation How can we phone library contribute to the business when resources are scarce now ? I think we first need to change our mindset and stop thinking only about “ getting traffic ” and finding new customers . This is like looking for an oasis in the desert. But in fact, there is already a forest at home, but it is neglected and overgrown with weeds. Why not maintain it first? In Internet language, both " stock " and " flow " must be captured, and activation of stock is more efficient.
New customers : online and offline customer acquisition methods. Customers without contact information but with followers on social media : Get information about interested customers through online surveys, white paper downloads, etc. Contact information for customers who have been contacted (including customers without MQL and SQL ):
They need to quickly improve their digital awareness and capabilities, first move to the 4th stage , and then continue to optimize and improve. 03 Digital customer acquisition + customer activation How can we phone library contribute to the business when resources are scarce now ? I think we first need to change our mindset and stop thinking only about “ getting traffic ” and finding new customers . This is like looking for an oasis in the desert. But in fact, there is already a forest at home, but it is neglected and overgrown with weeds. Why not maintain it first? In Internet language, both " stock " and " flow " must be captured, and activation of stock is more efficient.
New customers : online and offline customer acquisition methods. Customers without contact information but with followers on social media : Get information about interested customers through online surveys, white paper downloads, etc. Contact information for customers who have been contacted (including customers without MQL and SQL ):