Participate in Offline Events Like China International Bakery Exhibition

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Bakery China is held each year at Shanghai New International Expo Center, co-sponsored by China Bakery and Confectionery Industry Association and Beijing Beikerui (贝克瑞) exhibition Service Co. With a display area of 200,000 square meters and more than 12 000 booths, it was granted the title of “China International”.

Founded in 1997, Bakery China has successfully become a professional trade and exhibition platform that serves the whole bakery industry all over the world for 26 years of development.

More than 2,100 exhibitors from nearly 30 countries and regions will participate in the exhibition this year.

The tremendous vitality of the Chinese bakery market has inspired domestic companies to grow and expand their businesses. At the same time, they have also attracted outstanding brands from all countries and regions around the world.

Exhibitors participate to provide an international platform for on-site learning, communication, and purchase. It continues to explore new ideas to better assist the development of this industry in China and over the world.

Bakery China will continue to exert its influence, join hands with belgium telegram number more international governments and industry associations, and seek more high-quality buyers to achieve more effective business matching.

Western Bakery in China Case Study
BreadTalk is a bakery chain based in Singapore that specializes in a wide variety of breads and pastries. They offer a range of products, including artisan breads, cakes, buns, and sandwiches, as well as coffee and other beverages. BreadTalk has expanded globally and now has outlets in many countries, including China, Malaysia, Indonesia, and the Philippines.

In 2003, BreadTalk opened its first outlet in China, in Shanghai. At the time, the concept of a bakery chain that sold artisan bread and pastries was relatively new in China, where most people still bought their bread from street vendors or small local bakeries.

However, BreadTalk’s unique concept and high-quality products quickly gained popularity among Chinese consumers, and the company began to expand rapidly. Today, BreadTalk had over more than 900 outlets in 17 countries, and more than 200 of those outlets are located in China.

One of the key factors in BreadTalk’s success in China was its ability to adapt to local tastes and preferences. For example, the company introduced a range of Chinese-style pastries, such as mooncakes and pineapple buns, which proved to be very popular with Chinese consumers.