Significant growth in performance.

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Digital Marketing Organization To establish a customer -centric operating model is to shift to an operating model that focuses on customer value proposition and delivery. I agree with the results of ThoughtWorks research . This operating model is “ customers determine results -> results determine metrics -> metrics determine work -> work determines skills -> skills determine teams ” . For details, please see the figure below: Implement digital marketing of B- end products and achieve exponential growth. The core of ToB operations is to be customer-centric and create value for customers to drive the entire work model. Therefore , we must take customers as the starting point, clarify the measurement indicators of customer value, and formulate corresponding work, processes and mechanisms to achieve these indicators.



This requires us to master the corresponding skills, including internal communication and collaboration processes, in order to design an efficient operation organization, as shown in the following figure: Implement digital marketing for B -end products and achieve exponential growth The customer- centric operating model is the most important and phone data also the most difficult link. I believe that mature organizations are currently operating well. Sudden changes will face many unfavorable factors and will be opposed by some people, resulting in the risk of failure. Personnel can be drawn from existing organizations to form a digital marketing research team, such as conducting a pilot in the marketing department to implement digital marketing. 5. Digital marketing tools: ToB digital marketing is complex and requires corresponding digital marketing tools.



Tools, such as MA marketing automation, SCRM social customer relationship management, CDP customer data platform, CRM customer relationship management, CSM customer success management, etc. The use of tools is to put them into practice based on digital marketing methods. A complete sales management process must be established with customers as the center, and each link must be digitized to better understand and analyze market trends, find problems and improve conversion rates. Proper use of tools will greatly improve efficiency. ): Customer data platform, collects customer data from different sources, and uniformly labels and organizes customers.