CSR, environment and communication within companies
Posted: Mon Jan 06, 2025 8:39 am
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Written by Zulay Montero Maldonado
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Companies coexist in society and are part of it, therefore, they must be aware of the impact that the development of their activity causes.
All these duties, which must encompass the company's values and objectives, are called Corporate Social Responsibility ( CSR). A term that has always been important internally, but which increasingly influences externally, influencing consumer purchasing and acquisition decisions.
The environment of Corporate Social Responsibility
Marketing, advertising and business relationships have changed. New technologies, combined with the rise of digital presence of brands, create new business models and ways in which companies and consumers interact. A situation that increases the existence of competition in the market and offers the recipient different options from which to choose.
By having so much variety, the consumer develops a russia phone data more demanding mentality and their purchasing decisions go from being impulsive to being well thought out. To do this, they are based on the culture and values of the company and, in many cases, on how that brand contributes to improving its environment. What is it doing to make the world a better place?
corporate social responsibility green strategy
Stakeholders and business relationships
The interest groups that a company interacts with are called Stakeholders and can be of many types, both internal and external. Taking care of CSR helps companies to establish links with their clients, suppliers and partners. All of this has an impact on an improvement in their economic situation and a more positive social perception. Companies that want to start working on this aspect internally must begin with a simple but essential proposal in any project: defining their Value Proposition. That is, being clear about what makes them different, helps them stand out and, above all, identifies the problems and needs of their target audience and what they can do to provide an effective solution.
Rate this article12345(5 votes)
Written by Zulay Montero Maldonado
☛ Send to a friend
Companies coexist in society and are part of it, therefore, they must be aware of the impact that the development of their activity causes.
All these duties, which must encompass the company's values and objectives, are called Corporate Social Responsibility ( CSR). A term that has always been important internally, but which increasingly influences externally, influencing consumer purchasing and acquisition decisions.
The environment of Corporate Social Responsibility
Marketing, advertising and business relationships have changed. New technologies, combined with the rise of digital presence of brands, create new business models and ways in which companies and consumers interact. A situation that increases the existence of competition in the market and offers the recipient different options from which to choose.
By having so much variety, the consumer develops a russia phone data more demanding mentality and their purchasing decisions go from being impulsive to being well thought out. To do this, they are based on the culture and values of the company and, in many cases, on how that brand contributes to improving its environment. What is it doing to make the world a better place?
corporate social responsibility green strategy
Stakeholders and business relationships
The interest groups that a company interacts with are called Stakeholders and can be of many types, both internal and external. Taking care of CSR helps companies to establish links with their clients, suppliers and partners. All of this has an impact on an improvement in their economic situation and a more positive social perception. Companies that want to start working on this aspect internally must begin with a simple but essential proposal in any project: defining their Value Proposition. That is, being clear about what makes them different, helps them stand out and, above all, identifies the problems and needs of their target audience and what they can do to provide an effective solution.