E-commerce Tips: Amazon Uses Neuromarketing Principles
Amazon's suggestions and starred product reviews
2# Gift and Debt
Giving a gift triggers a sense of indebtedness in the recipient, who will somehow try to repay the debt. We are used to returning the favors they do us, whether out of kindness or to get rid of the feeling of being in debt. You can create relationship strategies on the web based on this neuromarketing principle, which leverages a very strong unconscious feeling dictated by reciprocity : you give something to me, I give something to you.
An example of the application of this mechanism senegal phone number is given by the free sending of E-Books or guides: it creates a feeling of debt, a debt that can be collected immediately, for example by asking in exchange for a tweet, a like or a subscription to the newsletter . In an eCommerce site, you can exploit this neuromarketing assumption by offering Free Shipping as a gift. Shipping for a return should be mandatory free : giving this gift will allow you to transform the sale just lost into a new sales opportunity.
3# Availability and Fear of Losing
According to neuroscience, if something is scarce it will seem more desirable and of greater value. Showing limited availability for some item, making something available only for a limited period of time, means leveraging the effects of scarcity , and scarcity, according to Neuromarketing, leads us to perform an action such as purchasing simply for fear of missing the opportunity.