Surpassing Nongfu Spring.
Posted: Mon Jan 06, 2025 5:20 am
Master Kong Beverage Flagship Store's 471,000 and Coca-Cola 's 722,000 . If you look back at the development of Yuanqi Forest , it is actually the overwhelming grass planting in these two years that has made Yuanqi Forest what it is today. During the 6.18 period in 2019 , Tmall sold 2.26 million bottles. In 2019 , the total sales volume of the entire network reached 3.23 million bottles, and the total sales exceeded 15 million yuan. In May 2020 , Yuanqi Forest’s monthly sales reached 260 million yuan, exceeding the full year of 2018. In the first five months of 2020 , a total of 190 million bottles were sold, with a total sales of 660 million yuan . In 2020 , the sales volume reached nearly 3 billion yuan . Another person who also deeply understands the essence of planting grass is now not.
Then the perfect diary: From the beginning of 2017 , Perfect Diary did not adopt an omni-channel and multi-media approach to lay out content, but instead put all its resources into Xiaohongshu . Pyramid-style layout: including number data top and mid-level influencers, as well as large-scale placement by passers-by and amateurs (top influencers endorse products, mid-level influencers do large-scale promotion, and passers-by and amateurs serve as customer testimonials). The lower the frequency of placement, the more budget there is. Taking Double 11 and 618 as an opportunity, all firepower is concentrated on attacking one city gate.
At most , I received 10 advertisements in a month, 4 of which were from Perfect Diary . " Working with Perfect Diary is quick and hassle-free. They pay me directly without saying anything, which is very worry-free - said a Xiaohongshu blogger. Mainly divided into celebrities (certified, such as Zhu Zhengting) Well-known KOL (with V certification, such as Li Jiaqi) Top influencers (number of fans > 500,000 ) Waist Expert ( 50,000 < Number of Fans <500,000 ) Primary Talent ( 5,000 < Number of Fans <50,000 ) Amateur ( 300< Number of fans <5,000 ) Passersby (less than 300 fans) In July 2017.
Then the perfect diary: From the beginning of 2017 , Perfect Diary did not adopt an omni-channel and multi-media approach to lay out content, but instead put all its resources into Xiaohongshu . Pyramid-style layout: including number data top and mid-level influencers, as well as large-scale placement by passers-by and amateurs (top influencers endorse products, mid-level influencers do large-scale promotion, and passers-by and amateurs serve as customer testimonials). The lower the frequency of placement, the more budget there is. Taking Double 11 and 618 as an opportunity, all firepower is concentrated on attacking one city gate.
At most , I received 10 advertisements in a month, 4 of which were from Perfect Diary . " Working with Perfect Diary is quick and hassle-free. They pay me directly without saying anything, which is very worry-free - said a Xiaohongshu blogger. Mainly divided into celebrities (certified, such as Zhu Zhengting) Well-known KOL (with V certification, such as Li Jiaqi) Top influencers (number of fans > 500,000 ) Waist Expert ( 50,000 < Number of Fans <500,000 ) Primary Talent ( 5,000 < Number of Fans <50,000 ) Amateur ( 300< Number of fans <5,000 ) Passersby (less than 300 fans) In July 2017.