How do you do (and why do you need to do) the SEO Brief?

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3. History of the site
To carry out a correct optimization activity, the SEO expert must analyze the evolution of the website . If it has yet to be born, the consultant has carte blanche, but if the site has existed for a long time (and perhaps has already changed its appearance several times ) it is necessary to understand well what has happened from the moment of its opening to today. This is because Google does not forget and everything regarding the life of the site is stored in the Google index.

As an SEO consultant, you should ask your client if they have changed their website, if they have changed their CMS (content management platform) , if they have changed their URLs often and - if so - if during the change they have relied on some professional to activate the procedures in order to minimize the loss of organic traffic and the generation of noise in the search engine indexes.


SEO Consulting: What You Should Ask Your Client
While you wait for the client to give you costa rica phone number the information, I recommend you consult archive.org : it is a huge database that keeps track of the changes of an infinite number of websites. We are always sure of the honesty and transparency of our clients, but a good SEO consultant knows that it is better to behave like Saint Thomas and analyze concretely every little detail!

4. Site status
It is essential that the SEO consultant has mastery of monitoring the progress of the site: I am talking about Web Analytics , Google Search Console and Bing Webmaster Tools. An SEO expert must be able to understand the health of a website, user behavior, indexing status and organic visibility. Without this information it is like wandering in the dark and Google - with the (not provided) - has already made the life of "organic" analysts very difficult, removing the relationship between access data and keywords searched by users.

For an SEO specialist, worrying about the current health of the site also means understanding whether the client has clear ideas about the type of traffic that reaches the site, what are the main groups (clusters) of keywords and the key pages for the search engine optimization activity.