Sales Execution and Growth Specialist

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Metadata helps your target audience find you in SERPs. It provides important information relating to the keywords used in the searcher’s query. Searchers learn what they can expect if they click through to your page. It can boost CTR and increase your webpage’s visibility. Best Practices For Writing Your Metadata No doubt about it, writing metadata is a precise skill that requires time and focus. Here are some best practices for writing meta titles and meta descriptions. Be clear and concise You only have so many words to work within your meta title and meta description, so you’ll need to make them as clear and concise as possible.

Convey as much as you can in a few words to entice searchers sri lanka whatsapp resource and show that your page provides what they need. Incorporate your main keyword Determine what your main keyword will be based on your keyword research, then incorporate it into your meta title — near the beginning, if at all possible. If the keyword matches one of those in a query, Google is more likely to return your crafted meta description instead of locating text from the webpage to show. Make it unique, original and relevant The key to good metadata will be to create something unique that captures the essence of the content on your webpage.

Always craft different, original and relevant metadata for each and every page on your website. Consider the value of geomodifiers If your target audience is more local, consider using geomodifiers in your meta title and meta description. Geomodifiers include the town, city, neighborhood, state or ZIP code of your targeted area. Include a precise, compelling call to action Be sure to end each of your meta descriptions with a clear call to action for readers, directing them to do something in particular. Use action phrases such as “learn more” or “watch it now.” Overall, consider your meta description as an additional way to promote your content and use it to compel users to click through.