We are more familiar with product brands

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Where to buy? Channel brand JD.com , 7-11 , and Walmart are essentially different channel brands, representing different channel attributes and having different channel characteristics. Different channel attributes mean that the people who buy things on the channel are different, which in turn forms the unique characteristics of the channel - the channel is the person, and the person is the channel. JD.com (e-commerce), 7-11 (convenience store), and Walmart (supermarket). The choice of channel brand is to answer the question of who the customer is and where the customer buys. Of course, we can also use the logic of people, goods, and places to look at it. For example: to buy home appliances, go to JD.com VS Tmall, that's enough .


And often ignore the value of channel brands. Strong channel brands will become the entrance of traffic, and then use traffic to lead manufacturers. What channel you choose to enter is essentially because of the people behind the channel. Four focuses of the channel: Cheap: Walmart Convenience: 7-11 Features: Vipshop japan whatsapp number data Focus: Baiguoyuan 3. Which one to buy? Products / Brands We are more familiar with product brands, such as Nike VS Adidas, Mengniu VS Yili. If you understand what to buy and where to buy it, you may know why product brands are not simple brand names (that are just trademarks) but either represent categories or occupy characteristics, and thus become the customer's first choice in the competition.



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