What other measures have been taken?
Posted: Sun Jan 05, 2025 6:20 am
The author of this article will take you to find out. At the end of April , the official account of Xiaohongshu 's local life business, " Tuboshu ", began to become very active, and successively launched two rounds of recruitment for local catering businesses and store explorers. These actions indicate that in 2023 , Xiaohongshu sounded the important clarion call to enter the local life field. As expected, in the following days, Xiaohongshu users in Shanghai suddenly found that they could buy coffee packages with one click in some coffee shop exploration posts. At present, Xiaohongshu has not only expanded to Shanghai, but also started internal testing in Guangzhou. So why did Xiaohongshu increase its investment in local life? What measures did it take?
01 Pilot Shanghai and Guangzhou, Xiaohongshu embarked on the local life track In fact , from 2019 to now, Xiaohongshu has been developing in small steps in local life and has never really entered into the transaction link hong kong whatsapp number data of local life. This time, Xiaohongshu has opened an official account related to local life , " Tuposhu " , and is also doing the back-end link, which directly demonstrates its ambition in commercialization this year. Up to now, "Tuposhu " has mainly released the platform 's recruitment plan for " merchants " and " experts " . Merchant level: Launch the "Food Store Plan" to attract local catering merchants to join the platform. Merchants participating in the event can enjoy 0 commission, 0 deposit , and traffic.
The inclination of the surface; In terms of influencers: we have launched the “Searchlight Plan”, a special support program for store exploration bloggers, to provide guidance and assistance in terms of traffic and content to influencers participating in the event. After the plan was released, Xiaohongshu immediately began the internal testing of the group buying project in Shanghai . It is understood that Xiaohongshu has designated the first phase of the weekend store exploration plan as " Coffee Shop Travels " , and only coffee shops in Shanghai can participate. Entering the trillion-dollar market, is selling coffee the beginning of group buying on Xiaohongshu? Judging from the practice of Morketing on Xiaohongshu , there is no obvious entrance to this group buying project in the APP .
01 Pilot Shanghai and Guangzhou, Xiaohongshu embarked on the local life track In fact , from 2019 to now, Xiaohongshu has been developing in small steps in local life and has never really entered into the transaction link hong kong whatsapp number data of local life. This time, Xiaohongshu has opened an official account related to local life , " Tuposhu " , and is also doing the back-end link, which directly demonstrates its ambition in commercialization this year. Up to now, "Tuposhu " has mainly released the platform 's recruitment plan for " merchants " and " experts " . Merchant level: Launch the "Food Store Plan" to attract local catering merchants to join the platform. Merchants participating in the event can enjoy 0 commission, 0 deposit , and traffic.
The inclination of the surface; In terms of influencers: we have launched the “Searchlight Plan”, a special support program for store exploration bloggers, to provide guidance and assistance in terms of traffic and content to influencers participating in the event. After the plan was released, Xiaohongshu immediately began the internal testing of the group buying project in Shanghai . It is understood that Xiaohongshu has designated the first phase of the weekend store exploration plan as " Coffee Shop Travels " , and only coffee shops in Shanghai can participate. Entering the trillion-dollar market, is selling coffee the beginning of group buying on Xiaohongshu? Judging from the practice of Morketing on Xiaohongshu , there is no obvious entrance to this group buying project in the APP .