Global In the face of the diversification

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Of media and channels, brands should be presented as the same brand rather than different brands on different media. From a poster to a splash screen advertisement, online and offline, consumers can be exposed to the same brand in different time, space, scenes and channels.



Brand No. 1 : Position, rhythm, strategy, and strength Even the smallest brand slice or fragment must contain complete brand information. In a centralized media environment, brands may not need to consider greece whatsapp number data this. A CCTV advertisement will solve the problem and everyone on earth will know about it. But this is no longer the case .



The full cycle is from the user's perspective, based on the 5A behavioral insights of consumers based on AIPI, a consumer behavior study . The average touchpoints of consumer behavior from attention to purchase are 5.2 times (data from: Alibaba user behavior data research) AIPI : Relatively speaking, it is a qualitative description of user behavior, namely: stimulating cognition, causing excitement, generating purchases, and promoting loyalty.