A shopping platform to a pan-lifestyle

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From “ the all-powerful Taobao ” to “ Taobao is fun to shop here ” , behind it is Taobao’s response strategy in the era of Internet inventory, upgrading from center for shopping, product recommendation, leisure, entertainment, and social interaction, directly calling on users to come and shop even if they don’t have to buy anything, clearly expressing the brand’s core experience. Clear and correct plain language is better than golden sentences that go in the wrong direction . Author: Chen Wuyong Source: WeChat public account : " Chen Wuyong " This article is contributed by @陈无用 Originally published on Everyone is a Product Manager. Reproduction without permission is prohibited. The title image comes from the CC0 protocol.




The opinions expressed in this article only represent the author’s germany whatsapp number data own opinions. The Renrenshishizhan product manager platform only provides information storage space services. Brand No. 1 : Position, rhythm, strategy, and strength LaoGao Business and Brand Follow View 20 Collection 31 minutes Free your eyes, put on your headphones, and listen ~ ! 00:00 00: B- side product managers are responsible for conducting in-depth analysis and research on target industries and markets, understanding customer needs, pain points, expectations, and behaviors, and finding the value proposition of the product. To build a brand, a popular product is very important.


When we have found a preliminary version, how can we discover the selling point of this product and make it a hit product? This article takes the marketing of several new brands on the market as an example to analyze the process of a brand's continuous growth in different categories and scenarios. It is recommended for friends who pay attention to brands to read. When they found us , they already had a preliminary version of the product.