A on a cold Friday in December.
Posted: Sun Jan 05, 2025 5:45 am
Perhaps not everyone knows that our corporate rebranding is marked by a long journey. It all started just before the 2018/2019 Christmas holidays. Now I'll tell you how it went, keep reading... The first thing that was decided? The name and identity of the new agency. We wanted to leave the past behind, put a full stop and start over with new goals, new awareness and renewed enthusiasm.
7:30pm on a cold Friday in December. Locked in a meeting room, belgium phone number list the creative colleagues presented the rest of the team with 2 proposals for the name and logo. The decision did not come from above, it happened in the most logical and democratic way possible: we voted. I speak on behalf of the entire team and I don't think I'm wrong if I say that the name OTO was chosen mainly for its meaning, for the related references, for the sensations it manages to evoke and, obviously, for the musical reference ! In fact, probably few people know that OTO , besides being an acronym, means SOUND in Japanese.
But it doesn’t end here…. In fact, if you connect to Spotify and type OTO in the search bar , among the results you will also find the album OTO by Fluke, an English electronic music band. Journey into the world of Spotify: not just entertainment but also marketing But let's get back to us. From that evening a year and a half ago to today, many things have changed.
7:30pm on a cold Friday in December. Locked in a meeting room, belgium phone number list the creative colleagues presented the rest of the team with 2 proposals for the name and logo. The decision did not come from above, it happened in the most logical and democratic way possible: we voted. I speak on behalf of the entire team and I don't think I'm wrong if I say that the name OTO was chosen mainly for its meaning, for the related references, for the sensations it manages to evoke and, obviously, for the musical reference ! In fact, probably few people know that OTO , besides being an acronym, means SOUND in Japanese.
But it doesn’t end here…. In fact, if you connect to Spotify and type OTO in the search bar , among the results you will also find the album OTO by Fluke, an English electronic music band. Journey into the world of Spotify: not just entertainment but also marketing But let's get back to us. From that evening a year and a half ago to today, many things have changed.