Analyze the Customer Journey :

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CRO is a complex and innovative discipline that includes various areas of intervention in order to influence the conversion rates of a website. Let's find out what these areas are. Segmentation: There are different types of users with different needs, motivations and expectations and it is important to identify the target audience segment . Creating targeted content and layouts for the target audience segment will help increase conversions Content: Copy written in the language of users has a significant impact on conversion rates Design: Also modulating the page design to evaluate the user response to specific layout changes is an optimal solution to improve conversion performance.


Analyze the Customer Journey : It is more vital than ever for businesses to understand their customers and the paths they take that result in conversions. Collecting data from every available channel is uae phone number list therefore essential to understand the customer journey of the target audience. Survey to collect customer feedback: Users are the most valuable resource from which to draw information to improve a website that has conversion goals. What obstacles did they encounter while browsing? What made them give up on conversion? Why did they decide to buy from our site instead of the competition? But how do you actually apply a CRO strategy? As you may have understood, this is a complex activity overall, but not impossible.


To achieve this goal, our Web Agency aims to: analyze traffic data knowing the needs and behaviors of the consumer (through the study of the knowledge and experience gathered by the company over the years) analyze the site by identifying the critical elements that hinder user actions, testing the improvement solutions proposed by the agency produce effective landing pages generate heat maps that track and study the impact of the layout elements of a web page on users, analyzing the distribution of clicks and how the user interacts with the same elements produce A/B Tests that are run on different versions of a page and evaluate which of the versions generates more conversions (clicks to the site, filling out the form, requesting a quote, etc.