Blue Moon's method of spending a lot of money on

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In fact, there are still many merchants who prefer to have experts bring goods. For example, Blue Moon also found leading experts such as Guangdong couple and Zhu Xiaohan to cooperate in special live broadcasts. However, according to media reports, the sales of the special live broadcast jointly hosted by Blue Moon and the couple from Guangdong ranged from 75 million yuan to millions of yuan, but the streaming fee was estimated at about millions of yuan, and paid traffic accounted for 69%, far above the industry average.



live broadcasts to bring goods regardless of losses is called "spending vietnam phone numbers money to make money". The high pit fees and commissions for live broadcasts by experts have made some merchants realize that "high sales" does not mean "small profits", and relying on experts to bring goods cannot last long. Therefore, many enterprises have begun to broadcast with the support of Douyin e-commerce. Basically, well-known brands have Douyin anchor accounts to a certain extent.



Data shows that in . Brand store broadcasts accounted for 5. 8%, exceeding the share of celebrity live broadcasts for the first time. This year's "68", a total of dozens of store live broadcast rooms on the e-commerce platform, has a turnover of over 100 million, and the order volume of store broadcasts is several times higher than that of the same period last year. On the one hand, the turnover of expert live broadcasts has reached a peak, and on the other hand, branded self-live broadcasts are growing rapidly,leaving little time for the "crazy little Yang guys".