The focus of delivery is still
Posted: Sat Jan 04, 2025 5:30 am
Feihe’s “ More Suitable for Chinese Babies’ Physique ” was first promoted seven or eight years ago, and has only become popular now, but it did not affect the success of the company’s operations before it became popular. 02 The advertisement was too perfect The current operating model of advertising companies, from 4A to creative hot shops, is not much different from the operating model 20 years ago . Akang's copywriting and art partners look for references, think of ideas, and determine concepts . "slogan + KV + TVC" . Such a set of deliverables is extremely exquisite, of high quality, and in line with the brand tone, so the client is willing to pay for it. The only problem is that it's too perfect, too advertising- like, including those TVCs disguised as stories .
Things that are too perfect have no vitality and are unlikely to become popular. I forgot where I saw this paragraph, but the gist is that Americans make things very crudely, but they are often very creative france whatsapp number data and disruptive. Google, Apple, and Tesla all have epoch-making products, and it doesn't matter if the details are shit. The Japanese make things very finely, but they can hardly make disruptive products. They can only work hard on the details. Toyota's " lean management " model is invincible . Innovative things always have a rough feel, without routines and without attention to details.
In recent years, some creative agencies outside of advertising agencies , such as media and in-house creative teams of the client , have burst out with amazing creativity. GQ , NetEase Cloud Music , Jiang Xiaobai, etc. have done many wonderful cases. They don’t have the perfect quality of advertising agencies , but they are very vital. The buzzwords that are popular on the Internet are almost all contributed by Internet celebrities and online authors, and have invaded the daily language of advertisers. 03 The success of a brand does not necessarily require buzzwords Most of the popular brands in the past had a well-known slogan, which even became a buzzword. But now we find that many new consumer brands are already selling very well, but you don’t remember what their slogans are, or they don’t even have a formal slogan at all.
Things that are too perfect have no vitality and are unlikely to become popular. I forgot where I saw this paragraph, but the gist is that Americans make things very crudely, but they are often very creative france whatsapp number data and disruptive. Google, Apple, and Tesla all have epoch-making products, and it doesn't matter if the details are shit. The Japanese make things very finely, but they can hardly make disruptive products. They can only work hard on the details. Toyota's " lean management " model is invincible . Innovative things always have a rough feel, without routines and without attention to details.
In recent years, some creative agencies outside of advertising agencies , such as media and in-house creative teams of the client , have burst out with amazing creativity. GQ , NetEase Cloud Music , Jiang Xiaobai, etc. have done many wonderful cases. They don’t have the perfect quality of advertising agencies , but they are very vital. The buzzwords that are popular on the Internet are almost all contributed by Internet celebrities and online authors, and have invaded the daily language of advertisers. 03 The success of a brand does not necessarily require buzzwords Most of the popular brands in the past had a well-known slogan, which even became a buzzword. But now we find that many new consumer brands are already selling very well, but you don’t remember what their slogans are, or they don’t even have a formal slogan at all.