Using Smart Material
Posted: Thu Jan 02, 2025 9:42 am
The road to fitness is not often easy — as people ply this road, usually by participating in sports, they want to feel as comfortable and functional as possible. Many sportswear manufacturers make the mistake of producing sports clothing and shoes using uncomfortable designs or materials. This problem allows Adidas to use smart materials and technology to make sports gear more convenient, comfortable, and functional.
This would further consolidate Adidas’ position as a global leader in the industry. vp media email lists Expanding To Emerging Markets There is a potential market for Adidas in India, Brazil, and most of Africa. These markets have not been explored or touched by any sportswear manufacturing company. The interest in sports in these countries is also increasing, so Adidas can grab this opportunity to enter these markets. Product Diversification Adidas can begin to branch into new market categories that are not entirely different from sports by expanding its product portfolio.
The company should not depend entirely on sportswear. Consumer preferences change regularly, and there might be a time when sports will not be the main big thing. They would be ready for such shifts by branching out to other categories. Collaborations. Adidas can collaborate with many people to raise awareness and increase sales. As such, the company expands its brand visibility and reaches a broader range of people.
This would further consolidate Adidas’ position as a global leader in the industry. vp media email lists Expanding To Emerging Markets There is a potential market for Adidas in India, Brazil, and most of Africa. These markets have not been explored or touched by any sportswear manufacturing company. The interest in sports in these countries is also increasing, so Adidas can grab this opportunity to enter these markets. Product Diversification Adidas can begin to branch into new market categories that are not entirely different from sports by expanding its product portfolio.
The company should not depend entirely on sportswear. Consumer preferences change regularly, and there might be a time when sports will not be the main big thing. They would be ready for such shifts by branching out to other categories. Collaborations. Adidas can collaborate with many people to raise awareness and increase sales. As such, the company expands its brand visibility and reaches a broader range of people.