By law, you've got to make sure 80% of the email content focuses on the primary purpose - providing transactional details about the recent purchase, like order confirmation and shipping updates. This transactional information is the main reason customers open these emails. 20% of the email can be dedicated to further engaging the customer—promoting relevant products, offering discounts, requesting reviews/feedback, and sharing educational content related to their purchase. Example Post-Purchase Flow Template: Order Confirmation (transactional) Order Shipped (tracking info + cross-sell offer) Product Education (tips on getting started) Request a Review (with incentive) Replenishment Reminder (subscribe & save) Survey Email 15 Must-Use Email Automation Strategies To Boost Your Revenue Survey emails let you get direct feedback to fine-tune the work, boost engagement, and make smart choices.
Quick facts: 12% of consumers bolivia whatsapp number list always left a review when prompted by a business in the last 12 months. Over 60% of consumers feel businesses need to care more about them. Smart marketers tease the survey, send it, remind the non-responders, and share outcomes. Stick to short surveys, offer perks, ensure mobile compatibility, welcome open comments, and show how you're doing with the feedback. Feedback Email Similar to the methodology of survey emails, feedback emails can be an effective vehicle for strengthening the bond with your audience.
For instance, hosting a webinar could be followed up with an automated feedback email, allowing you to gauge what your customers thought of the experience. Likewise, you could dispatch a feedback email after a customer completes a purchase, capturing their views on the overall buying process. Post-purchase/service feedback request Quarterly/annual relationship feedback survey Triggered feedback based on key milestones or behaviors Public rating/review solicitation Making it easy for people to give feedback, offer incentives, allow for open-ended comments, close the loop on implementing changes, and make customers feel heard.