Offer them content in a format that works for them

[Jahangir655]

The platforms used by Generation Z give a good idea of which formats they find most engaging: short, on-demand video and audio. About half of these consumers are streaming films (55%) and music (48%) at least once a day, and 51% of those aged 21–24 say they listen to podcasts at least weekly.

Creating ‘stories’ or ‘reels’ on Instagram or TikTok is one approach, but it may not work for all organisations. Podcasts and short-form audio content that you can promote on social channels are also worth considering. Whichever format you choose, just make sure that you grab them in the first 8 seconds: that is how long you have before they will swipe or scroll to the next piece of content.

Speak their language
Ditch the business jargon when you talk to Generation Z. This generation has grown up with the internet, and is used to the more immediate, conversational language of social media. Sound like a human, and you will start to build trust – as we have seen, these consumers are vigilant about dishonesty and ruthless in rooting out and publicising hypocrisy, so gaining their confidence is essential. Being open and transparent using conversational rather than business language will help you get your message through to this new generation of consumers and talent.

Master your conversations with argentina mobile phone numbers database this generation early on – even before they become your primary audience – and you will ensure that when they do reach that stage, they will know who you are, what you do, and why you are right for them.

Honey, in Chinese (蜂蜜), has become so much a staple food that if you shop in a supermarket you will find it easier than sugar. Indeed, with a population of more than one billion 379 inhabitants consumption exceeds 300 000 tonnes per year, three times the volume exported, the Middle Kingdom is the world’s largest consumer of hive extract.

But also the world’s largest producer. The production is exported to Europe, some Asian countries such as Japan or the United States. It is the official European supplier, to importing countries like Spain, Germany the United Kingdom. Indeed, the source of the Chinese honey, comes from small beekeepers of the Qinghai region of China, more exactly to the north-west of the country, a product which draws the doubt since it is likely to be counterfeited, which pushes to change the honey market in Asia-Pacific.