Best Practices for a Successful SMS Marketing Campaign
Posted: Sat Dec 28, 2024 8:10 am
As a powerful communication channel, SMS marketing is the ideal tool to boost your sales and achieve your marketing goals. Unfortunately, some companies struggle to succeed in their campaign because they do not know how to proceed. Through this article by Octopush, we have therefore decided to list the best practices to succeed and make your SMS marketing campaigns profitable.
Write a message that gets straight to the point
An SMS should contain a maximum of 160 characters, so in your text messages you should avoid beating around the bush. The idea here is to write a clear, precise and concise message. In fact, one of the most important rules in SMS marketing is: one message = one call-to-action.
Of course, even if 160 characters is short, you still need to make sure to include all the information necessary for communication. For example, if your marketing SMS is about an exclusive offer, you will need to present the content of the offer, the conditions of the offer and the validity period of the offer. All this, while making sure to write an engaging and interesting text.
Are you having trouble writing your own messages? At Octopush, we provide panama telephone number data you with more than 330 SMS templates. With a little searching, you will certainly be able to find a template that suits your business.
Comply with the regulations governing SMS marketing
Comply with the regulations governing SMS marketing
Before you start SMS marketing, note that this channel is governed by the GDPR and the CNIL. You will therefore need to pay attention to the different rules to be respected before sending your messages.
For example, the GDPR strictly prohibits sending marketing SMS between 8pm and 8am, on public holidays and Sundays. Similarly, the CNIL strictly prohibits sending professional SMS to recipients who have not given their consent (opt-in). Your contacts must therefore give their prior consent before you can send them marketing SMS. Finally, still according to the CNIL, you must include the word STOP in your SMS communications.
Write a message that gets straight to the point
An SMS should contain a maximum of 160 characters, so in your text messages you should avoid beating around the bush. The idea here is to write a clear, precise and concise message. In fact, one of the most important rules in SMS marketing is: one message = one call-to-action.
Of course, even if 160 characters is short, you still need to make sure to include all the information necessary for communication. For example, if your marketing SMS is about an exclusive offer, you will need to present the content of the offer, the conditions of the offer and the validity period of the offer. All this, while making sure to write an engaging and interesting text.
Are you having trouble writing your own messages? At Octopush, we provide panama telephone number data you with more than 330 SMS templates. With a little searching, you will certainly be able to find a template that suits your business.
Comply with the regulations governing SMS marketing
Comply with the regulations governing SMS marketing
Before you start SMS marketing, note that this channel is governed by the GDPR and the CNIL. You will therefore need to pay attention to the different rules to be respected before sending your messages.
For example, the GDPR strictly prohibits sending marketing SMS between 8pm and 8am, on public holidays and Sundays. Similarly, the CNIL strictly prohibits sending professional SMS to recipients who have not given their consent (opt-in). Your contacts must therefore give their prior consent before you can send them marketing SMS. Finally, still according to the CNIL, you must include the word STOP in your SMS communications.