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Super Bowl 2018 Ads

Posted: Sat Dec 28, 2024 5:55 am
by jrine
And one of the most important sporting events in the world has arrived, the 2018 Super Bowl final , not only because of the millions of spectators who will be watching the event, but also because of the millions that will be invested in advertising. Specifically, this year it will be 419 million dollars , a figure that falls for the first time from the previous year since 2010, since it is 7 million less than last year.

To give you an idea of ​​the scale of Super Bowl advertising, this year $5.05 million will be paid for 30 seconds of advertising. This figure is close to that of last year's edition, where, according to the American Marketing Association, $5.02 million was paid.

This has been the evolution over the decades:



Put another way, every second of Super Bowl 2018 advertising will cost $160,000…

Advertising investment in this event accounts for 2.5% of all spending on this concept in the United States, so it is not difficult to realize that brands do everything israel telegram mobile phone number list possible to have actors, actresses, singers, athletes... in short, well-known faces among their protagonists that help to have more impact.

In this edition, we can mention the return of Cindy Crawford to recreate the Pepsi commercial that made her a hit at the 1992 Super Bowl. This time, she is filming alongside her 18-year-old son, Presley Walker Gerber, who was not even born at the time…

Another familiar face, Keanu Reeves , will appear under the Squarespace brand . It is noteworthy that the actor is a client of this company, having used it to create the website for one of his businesses: Arch Motorcycle.

The New England Patriots have an excellent chance to defend their title, although the Philadelphia Eagles have shown that they are a great team. On February 4th, the US Bank Stadium in Minneapolis will dictate the verdict. But before that, I wanted to show you the previews of the best commercials…

GROUP

Between the third and fourth quarters, the e-commerce company will air a 30-second spot starring actress and comedian Tiffany Haddis .



BUDWEISER

The world's most-drinking beer launches a spot that hits the spot . They say that since 1988, their employees have helped deliver more than 79 million cans of water to those affected by natural disasters. The music chosen for the commercial was a success, with a version of Skylar Grey 's famous "Stand by Me . "