How to include surveys in your social media strategy?
Posted: Sat Dec 28, 2024 5:33 am
At Posicionamiento Web Salamanca we explain how to include surveys in your social media strategy . These serve as support in your plan, to achieve more engagement, start conversations that will help you improve your strategy and more. Keep reading to learn about the benefits and how to take advantage of them.
Benefits of using surveys on social networks
There are many advantages to using surveys on social media , including:
You will be able to know what trends your clients are following at this moment.
It will allow you to get an idea of how your customers will react to possible changes in a product or service.
You can run surveys on social media like Facebook, Twitter, and Instagram, and then aggregate the results into Google Forms, making it easy to analyze.
It's an easy way to reach your audience and get engagement, since most adults have a profile on at least one platform.
By surveying through social media, you can get feedback canada telegram phone numbers customers with minimal disruption to their lives, making the experience short and friendly.
You can increase trust in your brand. They are a way to show that you care about your customers.
You break the ice with customers. Especially if you do surveys on social media.
You invite people to the conversation. Instagram Stories polls are one of the best ways to start conversations, since people can respond to them and also reply to you via direct message.
The main benefit of using social media surveys is that the feedback you get from customers will be of great help to your business. Not doing them is missing out on a great opportunity and the best thing is that they are free.
Users also feel that they are helping by connecting with you and thus you show them how important they are.
Post: How to do marketing in times of crisis
What should you ask your clients?
Posting a survey on your social media should have a purpose, just like any marketing action. It can be simply to get feedback, but also to get testimonials or ask about preferences.
Having a goal will help you to write the question well. Questions should be unbiased, meaning don't ask questions or give options that might lead people to not answer honestly.
In general, use common sense when asking questions – after all, these are the face of your business. They should be in line with your brand style, and should not contain any private information.
How to include surveys in your social media strategy?
The steps to conduct surveys on social networks are:
Follow a goal. As we mentioned before, any marketing initiative must have a goal.
Choose a tool or platform. Options are: Instagram Stories, Twitter Poll, Facebook Stories, and Facebook Live.
Ask simple, closed questions.
Invite your followers to participate.
Polls will help you get engagement on social media, start conversations, and more. Your community manager should include them as part of your strategy in the following ways:
Measure customer satisfaction
Customers often give their opinions about products and services through social media. You can find out this by monitoring through social listening, but another option is surveys.
Ask questions like:
What do you like about our (product or service)?
How could we improve?
How likely are you to recommend us to a friend?
Get demographic information
If you understand your customers, you will be able to sell more. You will be able to create content that helps you create the type of content that your target audience wants to see. This will save you a lot of money, time and trouble.
Post: How to use Instagram reels for your business?
Ask about their age, geographic location, gender, and other demographics. Knowing this will help you better tailor your social media strategy, get more engagement, and more positives.
Benefits of using surveys on social networks
There are many advantages to using surveys on social media , including:
You will be able to know what trends your clients are following at this moment.
It will allow you to get an idea of how your customers will react to possible changes in a product or service.
You can run surveys on social media like Facebook, Twitter, and Instagram, and then aggregate the results into Google Forms, making it easy to analyze.
It's an easy way to reach your audience and get engagement, since most adults have a profile on at least one platform.
By surveying through social media, you can get feedback canada telegram phone numbers customers with minimal disruption to their lives, making the experience short and friendly.
You can increase trust in your brand. They are a way to show that you care about your customers.
You break the ice with customers. Especially if you do surveys on social media.
You invite people to the conversation. Instagram Stories polls are one of the best ways to start conversations, since people can respond to them and also reply to you via direct message.
The main benefit of using social media surveys is that the feedback you get from customers will be of great help to your business. Not doing them is missing out on a great opportunity and the best thing is that they are free.
Users also feel that they are helping by connecting with you and thus you show them how important they are.
Post: How to do marketing in times of crisis
What should you ask your clients?
Posting a survey on your social media should have a purpose, just like any marketing action. It can be simply to get feedback, but also to get testimonials or ask about preferences.
Having a goal will help you to write the question well. Questions should be unbiased, meaning don't ask questions or give options that might lead people to not answer honestly.
In general, use common sense when asking questions – after all, these are the face of your business. They should be in line with your brand style, and should not contain any private information.
How to include surveys in your social media strategy?
The steps to conduct surveys on social networks are:
Follow a goal. As we mentioned before, any marketing initiative must have a goal.
Choose a tool or platform. Options are: Instagram Stories, Twitter Poll, Facebook Stories, and Facebook Live.
Ask simple, closed questions.
Invite your followers to participate.
Polls will help you get engagement on social media, start conversations, and more. Your community manager should include them as part of your strategy in the following ways:
Measure customer satisfaction
Customers often give their opinions about products and services through social media. You can find out this by monitoring through social listening, but another option is surveys.
Ask questions like:
What do you like about our (product or service)?
How could we improve?
How likely are you to recommend us to a friend?
Get demographic information
If you understand your customers, you will be able to sell more. You will be able to create content that helps you create the type of content that your target audience wants to see. This will save you a lot of money, time and trouble.
Post: How to use Instagram reels for your business?
Ask about their age, geographic location, gender, and other demographics. Knowing this will help you better tailor your social media strategy, get more engagement, and more positives.