SEO Guide for Beginners: Tricks You Can Do in a Day
Posted: Sat Dec 28, 2024 5:28 am
If you are starting a website, this SEO guide for beginners can be very useful. You have probably heard so much about this topic that you think you have already done everything, or that you do not have time for this, but from Web Positioning Salamanca we offer you simple advice, which you can carry out in one day, but remember that SEO is a continuous process, it is something that will never end and that is always changing, so to be an expert you will have to read and study a lot.
A WordPress plugin for SEO
If your website is on WordPress, installing an SEO plugin is one of your best cards up your sleeve. You have two options that are the most popular, there is WordPress Yoast SEO and All in One SEO, both are free and are ideal for those who focus on positioning themselves on Google. With these you can, among other things, modify whether your categories or tags are trackable or not, you can even verify your social accounts to have greater exposure on these platforms.
In this plugin you can set the meta description and meta title of the entire website, which Google will crawl. Setting up these two plugins, regardless of which one you choose, is very simple.
Optimize metadata
By installing one of the SEO plugins, you will have an advantage canada telegram data that is that you will be able to optimize the meta titles and meta descriptions of all your pages and posts, you can do this through a box that will appear below the text editor of each of these. Meta tags are what Google shows in the search results , known as SERPs, you will be able to see a short title and a small description of your pages. By default, the search engine will take the title of the post and the first part of the text of this to place it in its results.
Post: 5 techniques to increase your web traffic
But when Google takes this first part of the text, which may be cut off, it will not be the best for you. An unoptimized description and title will not get the number of clicks you want, and your keywords probably won't appear in them; they could have been left out due to the number of characters, which Google has a limit on.
Remember to use keywords at the beginning of your title and in the meta description, and include strong calls to action in your description, as well as useful information.
Another important piece of meta data is the ALT text of the images . Google cannot read them, so the ALT text is what tells you exactly what your image is. It should be appropriate and descriptive. It is recommended that it be a sentence, in which the keywords are included.
The URL also needs improvement
As part of our SEO guide for beginners, we remind you that the URL also needs improvement, doing so is vital for both searches and the possibility of being shared on social networks. We know that it is difficult to find an ideal URL with the keywords and that serves both purposes.
Let’s take this post as an example, the default slug would be “seo-guide-for-beginners-tricks-you-can-do-in-a-day”, but if you shorten it for optimization, it would read like this: “seo-guide-beginners-tricks”. You don’t want your URL to look like the first one; another thing you don’t want is for your post URL to start with “/!=12” or something similar.
The first thing you need to configure in WordPress is the URL , go to Permalinks in Settings, select Post Name and you will have URLs without symbols for new posts. But if you want to change the URLs of already published posts you will only have to click on the Edit button next to the URL under the post title, but when you do that you must have a redirect plugin installed, which will create 301 redirects for these posts.
Post: Guide to configure .htaccess for greater security in WordPress
Increase internal links
Including internal links in your posts in a natural way is very important. These are used with SEO in mind, but they also help readers and take them to other content pages that can help them understand the topic better. These links are very useful to improve your ranking in search engines.
If you are frequently linking to other posts on your site, ones that actually help or benefit readers, you will build trust signals pointing to your post. Remember that credibility is an important factor for Google when it comes to ranking you . And not only internal links will be useful, but also external links to authoritative sites, which can benefit your users, and this also builds trust.
A WordPress plugin for SEO
If your website is on WordPress, installing an SEO plugin is one of your best cards up your sleeve. You have two options that are the most popular, there is WordPress Yoast SEO and All in One SEO, both are free and are ideal for those who focus on positioning themselves on Google. With these you can, among other things, modify whether your categories or tags are trackable or not, you can even verify your social accounts to have greater exposure on these platforms.
In this plugin you can set the meta description and meta title of the entire website, which Google will crawl. Setting up these two plugins, regardless of which one you choose, is very simple.
Optimize metadata
By installing one of the SEO plugins, you will have an advantage canada telegram data that is that you will be able to optimize the meta titles and meta descriptions of all your pages and posts, you can do this through a box that will appear below the text editor of each of these. Meta tags are what Google shows in the search results , known as SERPs, you will be able to see a short title and a small description of your pages. By default, the search engine will take the title of the post and the first part of the text of this to place it in its results.
Post: 5 techniques to increase your web traffic
But when Google takes this first part of the text, which may be cut off, it will not be the best for you. An unoptimized description and title will not get the number of clicks you want, and your keywords probably won't appear in them; they could have been left out due to the number of characters, which Google has a limit on.
Remember to use keywords at the beginning of your title and in the meta description, and include strong calls to action in your description, as well as useful information.
Another important piece of meta data is the ALT text of the images . Google cannot read them, so the ALT text is what tells you exactly what your image is. It should be appropriate and descriptive. It is recommended that it be a sentence, in which the keywords are included.
The URL also needs improvement
As part of our SEO guide for beginners, we remind you that the URL also needs improvement, doing so is vital for both searches and the possibility of being shared on social networks. We know that it is difficult to find an ideal URL with the keywords and that serves both purposes.
Let’s take this post as an example, the default slug would be “seo-guide-for-beginners-tricks-you-can-do-in-a-day”, but if you shorten it for optimization, it would read like this: “seo-guide-beginners-tricks”. You don’t want your URL to look like the first one; another thing you don’t want is for your post URL to start with “/!=12” or something similar.
The first thing you need to configure in WordPress is the URL , go to Permalinks in Settings, select Post Name and you will have URLs without symbols for new posts. But if you want to change the URLs of already published posts you will only have to click on the Edit button next to the URL under the post title, but when you do that you must have a redirect plugin installed, which will create 301 redirects for these posts.
Post: Guide to configure .htaccess for greater security in WordPress
Increase internal links
Including internal links in your posts in a natural way is very important. These are used with SEO in mind, but they also help readers and take them to other content pages that can help them understand the topic better. These links are very useful to improve your ranking in search engines.
If you are frequently linking to other posts on your site, ones that actually help or benefit readers, you will build trust signals pointing to your post. Remember that credibility is an important factor for Google when it comes to ranking you . And not only internal links will be useful, but also external links to authoritative sites, which can benefit your users, and this also builds trust.