Video and audio: back to basics
Posted: Sat Dec 28, 2024 5:24 am
Video is hard to get right – largely because it asks more of your audience than other content and can be fiddly to navigate. Most of us don’t watch videos all the way through – we keep them playing in an open tab and half-listen while doing other things. This helps explain why well-scripted audio content can work just as well – and at lower cost (Google’s Jigsaw being a good example).
Digital content, without gimmickry
Digital content such as infographics, interactive landing pages and animation can look dated very quickly. And if they aren’t integrated into the project and considered upfront, they can seem like an afterthought.
But when digital content works well, it gets a short viewpoint mexico mobile phone numbers database across clearly and effectively. Usually, this is when as much time has been spent on what the infographic says as on what it looks like, which requires the designer and writer to work closely together and challenge each other’s contribution.
Digital content is also getting much easier to create. Platforms such as Ceros – as used here – help you develop interactive content without specialist developers.
The content choices you make will always vary by subject, industry and audience. But, across the board, be wary of gimmicks. And, most importantly, you need to be able to ask yourself that very tricky question: is this story boring?
Digital content, without gimmickry
Digital content such as infographics, interactive landing pages and animation can look dated very quickly. And if they aren’t integrated into the project and considered upfront, they can seem like an afterthought.
But when digital content works well, it gets a short viewpoint mexico mobile phone numbers database across clearly and effectively. Usually, this is when as much time has been spent on what the infographic says as on what it looks like, which requires the designer and writer to work closely together and challenge each other’s contribution.
Digital content is also getting much easier to create. Platforms such as Ceros – as used here – help you develop interactive content without specialist developers.
The content choices you make will always vary by subject, industry and audience. But, across the board, be wary of gimmicks. And, most importantly, you need to be able to ask yourself that very tricky question: is this story boring?